If you are getting married next summer, now is the time you should be sending out your Save the Dates (STD for short). Chances are, by now, you’ve been invited to a few weddings and received a STD in the mail, but for those who don’t know, a Save the Date is literally an invitation-type card, trinket or, in some cases, an e-mail or video, informing you that a wedding will be taking place on a certain day, that you are invited, and to expect a formal invitation in the mail closer to the time of the wedding.
Mailing your Save the Dates is a critical step in your planning process for many reasons. First, it forces you to create a guest list, which is the most important part of the whole planning process even bigger than choosing your date. You need to know who to send them to and your guest list and that number will help you determine the size and scope of your wedding, will help you determine the type of location you want, and the all-important budget. Second, STDs help you choose a date. You can’t send out a Save the Date without a date; that would be pointless.
However, while that does sound like a lot of work, it’s important to get the date and guest list done first. It will help you immensely with the rest of your planning as those are the two things every vendor you speak to will be asking you…when is your wedding and how many people are you inviting. They may ask you where you are having it too, but it’s not as important, yet.
The good news is, that unlike invitations, STDs don’t need to have anything specific on it other than the date. You really just want your guests to book that date on their calendar. They don’t need to know specifics just yet because they unwritten rule is if you receive an STD, you will be getting a more detailed invitation at some point, at which time, guests can officially accept or decline.
To help you navigate through your Save the Dates, we asked Hudson Valley stationers and graphic designers for their advice:
When should you send out your Save the Dates?
Frankie D’Elia, owner and creative director at Fitting Image Graphics, Inc. in Carmel, says, “There is not a universal timeframe for when to send out your Save the Dates,” but he always suggests that as soon as you know your date, let your guests know as soon as possible after that so they can secure that day. ”Keep in mind,” he says, “that you’ll want to give your guests as much notice as possible if your wedding falls around a holiday weekend. This is because people generally plan their vacations or days off from work around holidays and you’ll want to catch them before they make plans; your big day, of course, takes priority!”
Kristal Walden, owner Kristal Walden Graphic Design in Beacon, says, “Usually you send out your Save the Dates a year before your date.” However, she says, “If you don’t have a year out, send them out ASAP.”
“We say nine months to a year,” says Amy Eddy, co-owner of Graphic Nature, LLC in Fishkill. “Usually if it’s on a holiday weekend or if you have a lot of out-of-town guests, we say a year out.” Sometimes they have couples who come in six months before their wedding and want to send out Save the Dates. At that point, Eddy says, “We say don’t waste your money because in two months time you are going to work on the invitations.” However, she says, if you are in that situation and don’t send Save the Dates, she recommends sending out invitations a little earlier. More on that in the coming weeks.
What should be included on a Save the Date?
Stephanie McHoul, also co-owner of Graphic Nature, LLC, says, “They’re usually pretty basic. If there’s no photo, first and last name (of the couple) are important, and then they (the couple) usually keep it very vague.” Sometimes they’ll put location in terms of city, usually never a venue name, but if the couple has a wedding website, they’ll include that. This way, guests can visit the website which the couple can update as they get more details or just list all their details at that time.”
Should the Save the Date match the invitation?
Because couples are coming in a year in advance of their wedding to do their Save the Dates, many details of the day are still unknown. Eddy says, ”Half the time they (couples) come here to do Save the Dates and it’s a year out from their wedding and they don’t really have their ‘vision’.” That’s OK. McHoul says, ”It’s nice if it’s complementary…I personally like it when things coordinate without being overly ‘matchy-matchy.’ ” Eddy says, “Most of the time it’s just a big photo with script font, save the date, and it’s very simple so it’s not so themed or specific.” That way it leaves room to design an invite the way you want that’s more specific to your theme or aesthetic once you know it.
Featured Photo Credit: Fitting Image GraphicsRead More