What You Need to Know About the Tone of Your Invites

There’s something about sending out wedding invitations, even more so than save the dates, that makes your wedding feel ‘real.’ This mailing will determine so much going forward. It determines your final guest count, it starts the ball rolling for seating charts, it gives you an idea of what your guests would like to eat, and believe me when I tell you that the first RSVP card you get back will make you squeal like a baby!
 

From the guest’s perspective, your invite is a treasure trove! Believe it or not, your invite is sending messages to your guests that go far beyond the who, what, where, and when.
 

Your invitations are actually giving your guests a sneak peek into you, as a couple and your style, and for some guests, that may be the first time they see this side of you. We already spoke about save the dates and what you need to know about them, but today we’re going to discuss wedding invitations in general.
 

Before we get down to the nitty gritty specifics in future posts, we want you to know that your invite is so much more than just a piece of paper. We asked local invitation experts to share their knowledge with you so that when it’s time for you to choose your invitations, you’re better prepared to make decisions. The unknown causes stress. My motto is: The more informed you are, the less stressed you get.
 

RELATED: EVERYTHING YOU NEED TO KNOW ABOUT YOUR SAVE THE DATES

 

Your invitation sets the tone for your wedding

 

Photo Credit: Graphic Nature, LLC

Most invitation experts agree that your invitation sets the tone for your wedding. Amy Eddy and Stephanie McHoul, owners of Graphic Nature, LLC, in Fishkill, sum it up nicely in the motto of their business: “You set the date. We set the tone.” Eddy says,“”it’s the only thing your guests receive ahead of the wedding to indicate what kind of event they are going to.” McHoul says your invite is your guests first look into what your day is going to be like and that ”The invitation is always going to be a timeless reminder” of that day.
 

”Nowadays everything is custom, and that’s what we do,” says Eddy. “Invitations should set the tone for the wedding, should reflect the couple, the day, it’s the only thing your guests are receiving that they can keep if they like.” And remember, it’s also one of the few mementos you and your family will keep also.
 

Frankie D’Elia, owner and creative director at Fitting Image Graphics, Inc. in Carmel, says, “Your wedding invitation is a reflection of you both as a couple and your personality. It is also your guest’s first glimpse of the feel and vibe of your wedding.” He suggests that before you select your invitations (and there is a reason why invitations are one of the last things you do in your planning process…more on that in future posts) to talk to each other about what you want your wedding to look like and if you want any special theming. He says Pinterest is a great venue for inspiration but the great thing about custom invites is that you can make them whatever you want. “We suggest that you save these ideas, and share them with us when we have our first meeting,” he said. “We specialize in creating completely unique invitations; we can even combine ideas or themes from you!” So, if you want a classic elegant and formal look, and your partner wants a sporty theme, going custom can help you achieve that, and also gives your guests an opportunity to get to know you better.
 

Kristal Walden, owner Kristal Walden Graphic Design in Beacon, reiterates a lot of the same points, saying your invite “sets the tone for the actual day, it sets the tone for the wedding, it sets the tone for what your guests are going to experience, what your guests are going to expect.” She tries to capture the couples personality in each and every design, because “You don’t want to pick a design that your guests are going to look at and say ‘this isn’t them!’ It needs to be you.”
 

RELATED: THE ONE THING THAT CAN RUIN YOUR WEDDING AND 4 WAYS TO PREVENT IT

 

Which brings me to my last point. If reading all that makes you even more stressed and worried about if you are going to do something “wrong,” don’t worry! Jeanne Stark, owner of Hudson Valley Ceremonies in Rhinebeck, says there are no wrong choices and if you don’t want an invite that matches your theme, that’s OK! In the grand scheme, outside of you and your family “Nobody is even really going to remember what your invitations look like. The only ones who keep their invitations are the moms and the bride,” Stark says. “Go with what you like, go with what you can afford…it can be part of your theme, it can be something that sets the tone, but it doesn’t have to.”
 

Wedding invitation trends

 

Photo Credit: Fitting Image Graphics, Inc.

Remember, D’Elia said Pinterest is a great source for invite inspiration. However, scouring through Pinterest can be somewhat daunting if you don’t even know where to begin. So, we wanted to know what some of the latest trends real couples are choosing for their wedding invitations. Eddy and McHoul say the biggest trends they are seeing for the fall are softer neutral gold tones and deeper jewel-toned colors.
 

D’Elia says a lot of his couples have been requesting foil to make their invitations stand out. “Another trend we see is pocket invitations, which includes the invitation and wedding details (RSVP, accommodation card, hotel information, etc.) in one pocket. This is a very elegant and classy look and organizes all important wedding information into one place,” he says. Lastly, he points out that some couples even want that “WOW” factor…everything from custom shapes, laser-cut paper to look like lace, 3D effects known as quilling, to even invitations that light up…with real lights!! He says, “We even created wedding treasure maps and timelines as invitations.” So, as you can see, there is no right or wrong here. It really boils down to your personal preference and your budget.
 

In the next few weeks, we are going to dive deeper into the invite specifics, with a very special infographic to help you navigate the world of wedding invitations.
 

Featured Photo Credit: Design by Kristal Walden, photo by The Ramsdens

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