Join us in this first part of a three-part series
The start of the new year means one thing in the Hudson Valley: It’s wedding expo season! If you are recently engaged, you might have started to notice ads for invitations popping up for shows almost every weekend at different venues across the area. If you are thinking about going to one, which I highly suggest you do, there are three essential details you need to know before you attend your first expo.
But first, as Julie Andrews says in a song from one of my favorite movies, The Sound of Music, “Let’s start at the very beginning. A very good place to start.” So, what exactly is a wedding expo, and what can you expect?
I like to think of wedding expos as trade shows for the wedding industry. If you’ve attended any sort of trade show, whether for work or for fun, you know it’s an opportunity for businesses in a particular industry to come together and showcase their products and services to potential consumers. In this case, the business are owned by wedding experts, and the consumers are you, the engaged couple. It’s an opportunity for you to get an idea of the types of businesses, services and products that are out there to help you create your dream day.
“If you’re looking for a DJ, if you’re looking for a band, if you’re looking for invitations, you’re looking for everything that goes along with your services for your wedding,” says Paul Porco, one of the managers at Villa Borghese Caterers, a venue that’s been hosting wedding expos for almost 30 years, and who, himself has been in the business for 25 years. “It’s an opportunity, then, to interview them (the vendors), to find out what particular products they offer, and also get an idea of about a budget and to get more educated on what to anticipate and what to look for.” Porco says an expo is really one of the key tools in helping couples book particular vendors for their wedding day.
Each show is different, and it’s recommended you go to as many as you can. Wanda Mendillo, Banquet and Sales Manager for Anthony’s Pier 9, says, “The more shows you go to, the more experience you get.” Why is experiencing more shows beneficial? Because it gives you an opportunity to meet new vendors, see new locations, and learn more about how to create the wedding of your dreams.
However, no matter what show you go to, there are three essential details you need to know before going because these are the questions every vendor you speak to is going to ask. Knowing these three things will help streamline the process for you and help you to more effectively narrow down your “A” team.
Typically, couples start attending wedding expos soon after they get engaged, which means, they usually have about a year or longer to plan. That being said, It’s OK if you don’t have the exact date pinned down – it helps but isn’t necessary yet if it’s your first show. What you do need, however, is at least a timeframe. The year, the season, the month – something to give the person you are speaking to an idea of what you are thinking as it helps them see if they are going to be available that day.
You also do not want to wait too long to attend a show. Here’s why. Margaret Brower, Director of Sales at The Grandview, explains that some vendors, such as photographers and DJs, may have a team of staff that go out and cover weddings; that way, they can do more than one wedding a day. However, some vendors might just be a single person with an assistant, so if that vendor is already booked on that day, you will need to find someone else.
Similar to date, you may not have an exact budget in mind. In fact, if this is your first wedding expo, you may just be going to get an idea of how much services cost. However, having an idea of a budget does two things: It helps you quickly streamline the vendors who fall way outside your budget, and it also lets you see what you are getting for what you want to spend. We’ll discuss value versus cost in a future post.
Here’s a true story: When I attended my first show, I admittedly didn’t do any research before I went. That was not smart. I had a budget in mind, but honestly, it was just a random number I pulled out of thin air based on what I thought services would cost. Here’s what happened because of my unpreparedness: When I got to my first show, I immediately felt a sense of panic and sticker shock. We were on a tight budget, as we were also buying a house at the same time, but my little number was unrealistic in every stretch of the imagination. That’s why you need to have some idea in mind, or at least use the show as a research project, with an open mind, to get a realistic idea for how much services cost.
The third thing you need to know is a rough estimate of how big your wedding will be. Again, this is where it behooves you to do a bit of planning before you go. Vendors ask you this question because knowing how big your wedding will be gives them an idea of what type of an event you want to have. Are you planning a quiet, intimate affair for just family, or a big blow-out party? It also helps you when you are talking to venue. The venue host will always have table at the expo, and so, if you are interested in the venue, you want to know how many people you expect because it will determine if that venue is the best fit for you. Your number of guests can ultimately decide where you have your wedding.
Another true story: We originally thought we would have 75 people, just guess-timating. Once we wrote down names, we ended up with nearly double that. What would have happened if we booked a venue that could only hold 80 people (because we thought we would have only 75) and then ended up with nearly 150 people? We would have either had to make some serious guest list cuts, or lose money because we would have to break the contract and book a different venue.
So, we want to know from you, have you gone to any wedding expos yet? Did you prepare? If so, how?Read More