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Highlights from New York International Bridal Week

New York international Bridal Week happens twice a year in New York City and is the ultimate dress-lovers paradise. If you are a bride-to-be, shopping for your wedding dress is one of the most, if not the most, exciting events in planning your wedding. When you show up at the bridal salon and see all the beautiful gowns in front of you, you may not realize there is a lot of work shop owners need to do before you even try on a dress.

 

For most salon owners, going to Bridal Weeks across the country are where they see, for the first time, new styles and trends for the upcoming season, and get to decide what gowns they’d like to have sold in their store. Here, shop owners meet with designers, marketing and sales reps from bridal gown brands from all over the world to touch and feel the gowns, as well as get to see what they look like on models. How a gown drapes, flows and moves with walking are all aesthetic properties that make a gown appealing to you, the bride. In addition, shop owners are informed of any product details, such as the type of lace or embellishment they are made with, the types of straps or modifications that can be added or made to the gown, and colors the gowns come in.

This video gives you a behind-the-scenes peek into the bridal market at New York International Bridal Week.

 

So, we want to know, have you gone dress shopping yet? What type of dress are you looking for? What has been the most fun, or most challenging aspect of dress shopping for you?

 

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